​When recruiters or employers see your profile, they want to see quickly whether you are suitable for the job role and their company/client. They are looking for whether your skills and experience, align with their job description, as well as whether you appear to be a good fit for the business

LinkedIn is 277% more effective than Facebook or any other social media to find clients & candidates. A professional profile allows you to: build your personal brand, network internationally with ease, find new job partners, get in contact with specific people.

To make a good profile:

1.      Choose a professional photo.One of high quality & avoids filters, making sure you are smiling & you are wearing what you should wear to work.

2.      Write an engaging bio. Short & interesting, aiming to create interest & make people want to keep scrolling; add some accomplishments & skills.

3.      Add some experience. Your profile should be a kind of CV/resume, you don’t need to add irrelevant experience. You can add media to this, if you do make sure it adds value.

4.      Personalise your headline. Make sure it highlights your best self, add a couple of words so people understand your business or tasks, straight away.

5.      Add skills & ask for endorsements. Adding skills is great for employers & recruiters to base their hiring decisions on. Being endorsed allows others to see that people agree with your claims & make them more trustworthy.

6.      Ask for recommendations. These are visible on your profile and build on your credibility, similar to references on your CV/resume.

7.      Celebrate your accomplishments. Don’t be shy! Mention every relevant accomplishment. This will make your profile more desirable towards employers.

8.      Start building your network. The more connections you have, the more credible and visible your profile is. However, it is important you have quality connections, even if this means you have fewer. Start by connecting with industry leaders relevant to your job, for example, if you work in Tech, follow the CEO of Google

9.      Create content. Create posts and interact with the content you find interesting.

10.  Edit your custom URL. Personalised URL’s make your profile a lot more professional than the default. Normally, this would consist of your full name.